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Home Teams Trademark Division Kimberly Chang,
Kimberly Chang,

Trademark Division
Kimberly Chang, Senior Manager

886.2.27196955
kimberly.chang@lexprolaw.com
Chinese
English
Taiwanese
Hakka
Practice description
Over 30 years of extensive experience specializing in international trademark and intellectual property (IP) matters. Expert in strategic global trademark portfolio planning, IP enforcement, and rights maintenance.
Practice focus
Trademark Prosecution & Maintenance:
Applications and registrations, renewals, assignments, licensing, recordal of changes.
Handling contentious matters including oppositions, cancellations, invalidations, and administrative appeals.

Global Trademark Strategic Planning:
Cross-border trademark regulatory consultations.
Comprehensive global trademark clearance searches and risk assessments.
Negotiation and drafting of trademark coexistence agreements.

Corporate Brand Management:
Assisting enterprises with global trademark portfolio management.
Deadline tracking, maintenance notifications, and strategic alignment.
Consulting on trademark consolidation and restructuring for corporate affiliates.
Education and Work Experiences

Work Experiences
Trademark Manager, Baker McKenzie (Taiwan) 
Saint Island International Patent & Law Office

Education and admission
National Taiwan University (NTU) Department of Law

Representative clients, cases or matters

  • Leading smart phone brand company (USA): Managed thousands of trademark registrations and contentious enforcement matters for Apple and its corporate group in Taiwan. (30+ years)
  • The Walt Disney Company (USA): Handled thousands of trademark applications, registrations, and dispute protections for Disney and its dozens of affiliates in Taiwan. (30+ years)
  • British American Tobacco (BAT, UK/USA): Oversaw comprehensive trademark　enforcement and portfolio protection for BAT and its dozens of subsidiaries in Taiwan. (20+ years)
  • General Electric Company (GE, USA): Directed trademark rights enforcement and protection for the GE Group in Taiwan. (Nearly 10 years)
  • Cathay Financial Holding Co., Ltd. (Taiwan): Advised the holding company and its dozens of affiliates—including listed entities such as Cathay Securities, Cathay Real Estate, and Cathay Life Insurance—on global trademark strategy, portfolio planning, and coexistence negotiations. (10+ years)
  • Mitsui Japanese Restaurant Co., Ltd. (Taiwan): Provided strategic global trademark planning, portfolio layout, and trademark coexistence advisory services for the Mitsui Group with other companies. (10+ years)
  • Macronix International Co., Ltd. (Taiwan): Provided long-term global trademark strategic planning and portfolio expansion services for Macronix and its group affiliates. (30 years)
     
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